A vegan food business shouldn’t feel like five jobs.

You started your business because you wanted to create vegan food people can’t stop talking about.

But instead of spending your time making amazing food,you find yourself busy all day with things that have nothing to do with what you actually love:

01

What should I post on Instagram?

02

How do I price my products?

03

Why isn’t my marketing bringing in customers?

04

How do I create a dish people will want to come back for?

05

How do I get everything done without feeling overwhelmed?

Then the day comes to an end, and you realize you’ve been working nonstop, but the business still isn’t moving forward the way you hoped it would.

And why does that happen? Because running a vegan food business comes with a double challenge.

Ingredients cost more.
Every new product takes more trial and error.
And you have to explain to customers over and over again why your product is worth the price.

At the same time, you’re expected to be the chef, marketer, salesperson, manager, and the person responsible for everything happening behind the scenes.

Meet The Vegan Method

Your vegan business assistant.

Think of The Vegan Method as the business partner you’ve always wished you had.

Instead of piecing together generic, conflicting advice from different places, you get guidance built specifically for vegan food businesses. All in one clear system.

This isn’t a content library to browse. It’s your step-by-step path to making better decisions, implementing what matters, and building a stronger, more profitable business.

Why am I the right person to build something like this?

Nice to meet you, I’m Danielle Wagner, the founder of The Vegan Method.

Because I’ve been where you are. Nine years ago, I started a vegan food business from scratch. I didn’t have investors. I didn’t have multiple locations. And I definitely didn’t know how most of this worked.

So I did what most business owners do: I tried. I failed. I wasted money. I wasted time. And I learned the hard way.

I know what it feels like to end the day completely exhausted and still feel like your business didn’t really move forward.

I know what it feels like to question your pricing. Your marketing. Your products. And sometimes even yourself.

But eventually, I built a business that employed a team, developed commercial products, ran a vegan culinary school with workshops and courses in cooking and pastry, and helped more than 100 food business owners.

And the most important thing I learned? Vegan business owners don’t need more information. They need clarity. A clear next step. And less guesswork.

That’s exactly why I created The Vegan Method.

9
years building my own vegan food business from the ground up
100+
food business owners helped
School
ran a vegan culinary school with workshops and courses
38K+
Instagram followers

What if you didn’t have to figure everything out on your own anymore?

The system that supports your business behind the scenes.

Most vegan business owners aren’t missing information. They’re missing time, focus, and one place that gives them answers.

Each month, focus on one area of your business, with guidance and tools for your kitchen, pricing and marketing. Your first month is ready when you join, and new content opens each month from your joining date. Put it into practice at your own pace.

What you get each month:

01

Monthly Business Focus

02

Monthly Culinary Focus

03

Implementation Worksheet

04

Ready-to-use Marketing Plan

The year, month by month

Twelve business topics, opening one at a time.

01Month 1

Who is your ideal customer, really?

Start here
02Month 2

Why do customers choose you?

03Month 3

Profitable Pricing

04Month 4

Content That Brings in Customers

05Month 5

Building a Menu That Sells and Works for Your Business

06Month 6

Working with Customers

07Month 7

Systems and Business Processes

08Month 8

Where and How to Market Your Business

09Month 9

Annual Marketing Planning

10Month 10

Workshops, Online Courses, and Digital Products

11Month 11

Collaborations & Personal Brand Growth

12Month 12

Growing and Managing a Bigger Business

Scroll the year

Choose your path.

How would you like to build your business?

⭐ Best place to start Founding · 30 places

The Core Elements

A guided self-service implementation path.

$69/ month$99

Founding member rate. Locked for as long as you stay.

Only 30 founding places.

Join Core

Every month, we’ll focus on one meaningful area of your business. Not another list of lessons. Not another endless content library. But a structured roadmap built specifically for vegan food businesses.

What you get each month:

Monthly Business Focus

Each month, we’ll focus on one of the most important areas of your business: Customers, positioning, menus, pricing, marketing, time management, systems, and more. So by the end of the year, you’ll know how to do more than just make better food. You’ll know how to build a better business.

Monthly Culinary Focus

Each month, we’ll dive into a technique, product, category, or professional skill, often through the world of vegan pastry, but always with ideas you can take back to your own kitchen. Because the goal isn’t just to learn another recipe. It’s to understand how food works, solve problems, improve consistency, and create better products.

Implementation Worksheet

Instead of learning something and then asking yourself, “Okay... now what?” You’ll get a clear action plan connected to that month’s topic, helping you turn what you’ve learned into real actions inside your business.

Ready-to-use Marketing Plan

Each marketing plan is built around that month’s business topic. So instead of posting random content, you’ll create content that supports the specific business goal you’re working on that month.

👑 Best value Founding · 10 places

The Vegan PRO

Your business. Backed by a team.

$199/ month$299

Founding member rate. Locked for as long as you stay.

Only 10 founding places.

Join PRO

Everything included in Core, plus personal support.

AI Business Advisor

Not another AI tool. Trained on The Vegan Method: my system, workshops, frameworks, and years of real experience building vegan food businesses. Ask, and get practical answers in seconds.

Personal Worksheet Review

Every month, submit your completed worksheet for review. I’ll look at how you applied that month’s business focus to your own business and point out what’s clear, what’s missing, and what I would adjust before you move forward.

Personal CEO Review

Once a month, send me one important thing you’re working on in your business.

This could be:

  • Pricing
  • Menu
  • New Product
  • Marketing Plan
  • Content
  • Sales Page
  • Offer
  • Workshop Idea

Or anything else you’d like my personal feedback on. I’ll personally review it and send you feedback to help you make it stronger.

Compare Plans

FeatureCorePRO
Monthly Business Focus✓✓
Monthly Culinary Focus✓✓
Implementation Worksheet✓✓
Ready-to-use Marketing Plan✓✓
AI Business Advisor×✓
Trained on The Vegan Method×✓
Marketing, pricing & business guidance×✓
Ready-to-use ideas and solutions×✓
Personal Worksheet Review×✓
Personal CEO Review×✓
Two Personal Reviews Every Month×✓
Feedback on your worksheet×✓
Feedback on one business asset, project, or decision×✓

Who is this for?

Vegan food business owners who want to build a more professional, organized, and profitable business.

✓Who is this for?

  • ✓Bakers
  • ✓Caterers
  • ✓Private chefs
  • ✓Workshop hosts
  • ✓Café owners
  • ✓Food producers
  • ✓Any business that sells vegan food or vegan products

×Who is this NOT for?

  • ×Someone looking for another collection of recipes to download.
  • ×Someone looking for a magic solution without doing the work.

Frequently asked questions.

I don’t have an active business yet. Is this still for me? +

Yes. It’s much easier to build a business the right way from the start than it is to fix mistakes later. If you’re still in the early stages, The Vegan Method will help you build on a much stronger foundation.

I’ve been running my business for years. Will I still benefit from this? +

Absolutely. The Vegan Method was built for both new and established vegan food businesses that want to improve profitability, streamline operations, and get answers faster.

Can I cancel at any time? +

Yes. There are no long-term commitments, and you can cancel whenever you like.

How does the monthly content open? +

Your content opens according to how long you have been with The Vegan Method, not the calendar. When you join, you start with Month 1. Month 2 opens at the start of your second month with us, and the following months open in the same way. You do not receive the whole year at once.

I’m not sure my business is big enough for something like this. +

It’s not about the size of your business. If you run a vegan food business and want to make better decisions, save time, and avoid unnecessary trial and error, this was built for you.

When should I use the AI Business Advisor, and when do I use the Personal Reviews? +

Use the AI Business Advisor whenever you need quick answers, ideas, or help making decisions throughout the day.

Twice a month, at your own pace, your Personal Reviews give you detailed written feedback on your worksheet and on one business project, helping you improve the work that matters most right now.

Do I need any experience with AI? +

No. You simply ask a question and get an answer.

Choose the support that fits your business.

Explore Core and PRO to find your next step.

Compare the plans

Follow along on Instagram: @the.vegan.method